Organic (Growth) Only: Grocery List App Buy Me A Pie! Claims 2M iOS Downloads, Adds Gifting Functionality

Self-funded and hailing from Russia,?Buy Me A Pie!?is boasting some big numbers: The cloud-powered grocery list maker for iOS?now claims 2 million downloads for the fully-featured version of its app -- a version that is normally priced at $2.99 but has at times been heavily discounted and even given away for free as part of an 'organic' growth strategy that the app's developer says is bearing fruit. Buy Me A Pie! also gets a significant update today that sees 'app gifting' functionality introduced, making it easy for friends, housemates and family members to purchase the app for each other, motivated by the convenience of sharing and synchronising their grocery shopping lists.

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