The Basics Of Copywriting For The Non-Professional Writer ...

Posted: August 30, 2011 at 2:37 pm | Tags: business, marketing, online business

People who are not professional freelance writers can still do a decent or even great job with writing website copy, but you do need to know a few things, first. If you want to really make your content and copy effective, then begin your journey of discovery right now.

Optimizing copy, or text, for keywords has been going on since Google was born, and it still is worth your time if you want to rank highly. It may seem a bit awkward at first when you write with SEO in mind, but you will see it is nothing too hard. If you are not careful and lack experience, it could be easy to mention your keyword phrase too many times ? so be aware of that. Whenever in doubt, take some lessons from writers who have already done this, and that will set you on the right path pretty quickly.

Before you attempt any piece of copy, even if it is something short, always put your thoughts down in outline form and refine it before starting the first draft. Bear in mind there is much more to effective copy, but the outline will be a plus if you are new. The outline is an aid and that is all, but more importantly you should research copywriting to learn something about it. Having an outline makes your job a lot more easier since it gives you the needed clarity to move ahead. Hopefully you will study other sales letters, and when you do write a generic outline that can be tailored to specific offers in the future. Actually, some people say the most important part of writing good copy is the quality of your research.

The most common behavior people engage in with online marketing is quitting. We will not sugar-coat this for you because that would be a disservice ? you will need to work hard to become a good copywriter. So our point is that you will have to work, not all things will go well ? but you are not allowed to quit, remember that. All right, so now you really have a better idea about what you need to do and what is ahead of you.

Remember that copywriting is one of the most valuable skills you can learn as a small online business owner. So what are you currently waiting for? Go ahead and apply the above ideas to your SEO Software on the web company to obtain the most out of your copy.

Source: http://writingandspeaking.therefinedgeek.com.au/index.php/2011/08/the-basics-of-copywriting-for-the-non-professional-writer-4/

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